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Fremont, CA (2007)—Launched in January 2007, Hello DELICIOUS is an online gourmet boutique and trend-spotter, offering a delectable and daring twist to the wide world of gourmet cuisine. A forerunner in online niche marketing, Hello DELICIOUS is focused on what’s now, what's new and what's next in food, drinks and kitchenware. Designed for the next generation of gourmet foodies, Hello DELICIOUS is innovative, informative, and above all fun! The only “upper-crust” to be found is in the remarkable products and wealth of information the site features.

The vision behind Hello DELICIOUS is to create a destination where people can enjoy learning about the many unique aspects of modern gourmet living. The online store and trend-spotting blog, The Dish, allow customers to experience an even more delicious lifestyle by exploring cool educational content and classes, as well as the amazing Hello DELICIOUS products. Unlike the mass marketing approach of most online sites, Hello DELICIOUS focuses on the horizon, seeking out the next best thing before it even hit the shelves.

Hello DELICIOUS is noted for its unique picks and uncanny intuition for food trends. Lilly Stein, the brand architect and buyer behind Hello DELICIOUS, describes the process as a rigorous one. “At Hello DELICIOUS, we scout constantly. We taste everything, and we tirelessly evaluate package design, quality of product, company profile and distribution. We are an exclusive boutique, offering incredible specialty products that you cannot find at your major retail outlets.”

“Hello DELICIOUS received a fantastic reception at the 2007 NASFT Fancy Food Show in San Francisco,” states Jose Benavides, CEO of Hello DELICIOUS. “Companies large and small were interested in online awareness, which was great to hear, because one of our most important goals is to help exceptional vendors gain a larger presence in the marketplace. Everyone was so excited about the concept behind Hello DELICIOUS.”

Hello DELICIOUS has already earned the stamp of approval from JoshSpear.com, the trend-spotting blog that has “the pulse of cool,” and is the place to go for what’s hot and what’s not. Hello DELICIOUS has also been acknowledged by DailyOlive.com, the respected food blog and column on Yahoo! Food. In addition, Hello DELICIOUS has garnered the deep appreciation of Tulane University, impacted by Hurricane Katrina, for pledging 10 percent of all profits on any purchase in which the code TULNOLA is entered in the promotional section at checkout. Hello DELICIOUS will be selecting a new charity each month.

With a forward-thinking approach that the gourmet world has never seen before, Hello DELICIOUS fuses a fresh and inviting online environment with an uncommon selection of products and information, offering the latest and greatest in a fun and accessible way. Representing the wave of the future for high-end gourmet food and wares, Hello DELICIOUS is the internet destination for discerning customers looking for cutting-edge products not found in normal retail outlets or on current online shopping sites. Hello DELICIOUS also offers an innovative corporate program that will allow you to heighten your image and relationships with gifts specifically designed to coordinate with your unique corporate identity. If you are looking for the “wow” factor in food, beverages, gifts, kitchenware and overall special goodies, scope out Hello DELICIOUS next time you’re online.

Food, Passion, Life! For more information about Hello DELICIOUS call: 510-943-5254 or visit our web site: www.hellodelicious.com.